MEWO
New branding on the horizon. What lies beneath the surface of the offshore world?
Year
od 2021
Area of work
- Key visual and Branding
- Prints
- Graphic design for exhibition stand and systems
- Copywriting
- Web design & development
Overview
MEWO is the largest independent research company in Poland operating in the European offshore market. For several years, we have been working closely together, ensuring consistent communication. Our shared journey began with designing a visual identity to complement the existing logo. Thanks to the success in this area, we embarked on a continuous collaboration, creating printed materials, digital designs, and trade show booth designs, among others. The specialized nature of the brand posed a challenge: presenting complex technical issues in an accessible and understandable way. See how we did.
BRANDING
Brand values as deep as the ocean. How to present them?
The starting point of our work was the unchanged logo, for which we created additional modules of the brand’s visual language. We defined colors that correspond to the logo, fonts, and additional distinguishing elements. A frequently recurring motif is a print based on contour lines depicting sample seabed topography, along with high-quality renders and 3D maps from actual measurements. The bold key visual we created continues the logo’s style and unifies all our projects.
WEB DESIGN
A sea of information at your fingertips. Click and discover.
Based on the developed brand identification, a responsive website was created that organizes information about MEWO’s activities. In specialized industries, a lack of clear communication creates a distance between the brand and its recipients. Our goal was to design a clear, intuitive space while maintaining a professional look. Continuing our previous communication, we used a minimalist design with black and orange elements and original photos and video materials from the brand. The fresh and functional website effectively supports the company’s business goals and strengthens its market position.