our competence

We gather information about the client's business, the market, competitors, and trends. Subsequently, we analyze the data and draw conclusions. Based on these, we proceed to the next stage – developing a strategy.

We craft the essence of the brand, outlining what it truly embodies, what it pursues, and the invaluable gifts it brings. We shape the brand's ultimate purpose, and curate a message that resonates profoundly with users – the promise it makes.

We define the fundamental values that guide the brand and steer its actions.

We identify the qualities of the business, service, or product that stand out against the competition and influence how the brand is perceived among consumers.

We determine a distinctive idea or unique benefit that the brand provides to its customers. Something that it's known for or that contributes to its distinct perception.

We plan the brand structure, determine the role of each branch of activity, and create guidelines for the interrelationships between them.

We identify audience groups and characterize their needs and expectations.

We define the role that the brand plays in the history of its audience. We establish the personality traits of the brand.

We design promotional, sales, and branding campaigns. We select suitable media to optimize the budget and maximize results within its scope.

We design brand, product, and service names. We provide rationale and etymology behind our suggestions. We create a SWOT analysis for the proposed names and recommend available internet domains. Each proposal undergoes collision checks (search engines, domains, business registers, Patent Office, Trademarks, social media).

We define attributes that characterize the brand's personality. Then, we establish guidelines for the language (tone of voice) the brand employs to ensure consistency with its personality traits.

We define key arguments and evidence that substantiate the brand's promise. We create the structure of its messaging — slogans and taglines used in the brand's communication as a whole, as well as for each significant aspect of its operations individually.

We define overarching key points and evidence that substantiate the brand promise. This includes primary colors, recommended typography, usage examples in various spaces (digital and outdoor mockups), as well as sample advertising materials and art direction.

We design and prepare for print (DTP) all types of branding, informational, and marketing creations. We create product branding and packaging. We select suitable materials and solutions tailored to the client's needs and capabilities.

We develop principles and key guidelines regarding the integrity of brand identity and branding. We convey rules for logo and visual identity usage, potential formatting or transformations of the emblem, typography types and formatting, color palette, creation guidelines for advertisements and graphic designs, as well as print and digital projects recommendations, aesthetic and graphic elements used, and art directing for web and social media images. We compile this information into a precise document. In the extended version (Brand Guidelines), we expand the document to include a developed brand strategy, communication pillars, and key messages that constitute the verbal identity of the brand.

We design intuitive and functional digital products that are visually appealing. We operate within the Figma and Adobe XD environments, which allows our clients to test interactive projects directly through their web browser even before implementation.

Thanks to our experienced software development partner, we are capable of handling the most complex projects. We create digital products exactly as they have been designed, without shortcuts for simplifications. We provide a service infrastructure for the projects we undertake, along with stable and tested solutions that are primed for further development.

Thanks to the wide-ranging competencies of our team, we deliver comprehensive digital products. Depending on the requirements, we create video and photo materials, as well as craft all kinds of written content.

Each of our photo and video productions is built upon an individual creative concept. By merging them with the most effective trends, we ensure that the material reaches the intended audience. We carefully cultivate the visual and artistic essence of the content during both the production phase (set design, styling, color palette) and post-production (stylistic adjustments, video color grading, graphic elements). We develop a scenario idea that presents the message in a synchronized and coherent manner for the audience.

Efficient production relies on a well-thought-out plan, a professional team, and appropriate equipment resources. At this stage, we assemble a team of talents and assistants, conduct location scouting, and recruit models or actors as needed. Subsequently, we develop a production plan, prepare the script, craft the story, and create shooting storyboards. We also take care of all necessary permissions and legal-bookkeeping aspects.

The producer on set is responsible for meeting deadlines, assigning tasks related to plan execution, and ensuring proper communication within the production team. We coordinate the process of implementing the photo or video plan from ideation to finalized files.

To transform the raw material into its final form and create a polished creation, it undergoes a series of processes. For videos, we apply color correction, and then synchronize the imagery with music. Sound is synchronized, sound effects and animations are added. In the case of photography, raw images undergo color editing, cropping, and retouching to eliminate imperfections, dirt, or discolorations. Through these techniques, we achieve a precise outcome that aligns seamlessly with the established visual identity.

A social media audit helps us understand which actions support brand growth and which require adjustments. This is a crucial step in optimizing our marketing strategy. We comprehensively analyze our past activities, identifying critical areas for improvement. We scrutinize aspects such as content strategy, user engagement, demographic analysis of the audience, competition analysis, ad effectiveness, interactions, and more. The result is a set of recommendations for further actions, supported by data.

We establish brand goals, social media platforms, and the types of content and actions we want to publish on them. Equally important is defining our target audience and the manner in which we address them, as well as how the content will appear visually (key visual, inspirations, sample images, or feed layout). We set a publication schedule and campaign plan, taking into account important events, trends, and seasonal opportunities. Our actions are customized individually to meet the client's needs, within the scope they require.

We offer comprehensive management of communication channels on platforms such as Facebook, Instagram, LinkedIn, and others. We provide diverse content tailored to the requirements and trends of each platform. The creation of this content is preceded by an analysis of the target groups. Our responsibilities include crafting a posting schedule, generating post content, preparing images, as well as moderating discussions and comments. We start our cooperation in running SM channels by creating an SM Communication Strategy.

We specialize in comprehensive visual content production. We ensure the appropriate production format to suit budget possibilities and marketing assumptions. Thanks to our years of experience and strong relationships, we can count on long-term collaborations with trusted models. This translates to easy access, efficient project coordination, and positive outcomes.

We plan and conduct strategic marketing actions utilizing social media platforms. Through them, we can reach a specific target audience with tailored and engaging content. These campaigns can encompass a variety of elements, such as advertisements, videos, contests, events, and more. A key aspect of digital campaigns on social media is the ability for precise targeting and effectiveness analysis, synchronization of all activities, enabling real-time adjustments of the strategy based on results and user reactions.

We plan and conduct strategic marketing actions utilizing social media platforms. Through them, we can reach a specific target audience with tailored and engaging content. These campaigns can encompass a variety of elements, such as advertisements, videos, contests, events, and more. A key aspect of digital campaigns on social media is the ability for precise targeting and effectiveness analysis, synchronization of all activities, enabling real-time adjustments of the strategy based on results and user reactions and the use of a consistent visual key for advertising creations.

We create tailor-made contests, activations, and CSR initiatives that engage the community around the brand. We ensure a seamless execution of these actions, starting from creating the concept, key visual and narrative, through coordination, selection of partners, all the way to handling accounting and legal aspects.

Depending on the client's needs and expectations, we design creative concepts for one-time or recurring events. We develop customized strategies to achieve optimal results aligned with budgetary constraints.

We design comprehensive events and activations, crafting unique naming and visual identity. We tailor event infrastructure to suit, including thematic zones, set design, stages, exhibitions, and more.

We execute the entire event or activation plan. We recruit subcontractors, employees, select speakers, manage logistics, and handle legal and accounting aspects.

In some cases, we suggest collaborating with an influencer or speaker tailored to the project's needs. We negotiate his compensations, handle legal and accounting aspects, and oversee task completion. We have collaborated with both macro and micro influencers, e.g.: Jessica Mercedes @Jemerced, Julia Kuczyńska @maffashion_official, Katarzyna Pytel @paniekscelencja, Gosia Baczyńska @gosiabaczynska_official, Łukasz Jakóbiak @lukasz_jakobiak, Joanna Horodyńska @horodynska_, Ina Lekiewicz @i.lekiewicz.levy, Ewelina Kustra @ewelina_kustra, Areta Szpura @areta, Remigiusz Dorawa @re.dor, Sebastian Kulis @roslinneporady.