Isolette
Authentic wine: searching for the consistent DNA of the brand. See the fruits of collaboration.
Year
2023
Area of work
- IDENTITY & BRANDING
- ART DIRECTION
- PRINTS DESIGN
- PACKAGING
Overview
The fundamental principle of brand communication transparency is maintaining its consistency. And there is no consistency without establishing the boundaries of its visual "language" and the "dictionary" that defines the rules for its usage. The Isolette brand faced such a challenge—many people were involved, but there were no guidelines on how to visually "speak" about the brand so that instead of chaos, a harmonious chorus would emerge. Hence the need to create a new identity while retaining the existing logo. The result of this process was to be a brand manual, new wine labels, and packaging. Thus, we embarked on a journey to find a uniform form.
LABELS
In the company of similar ones. A harmonious message with taste.
The previous labels differed drastically from one another—each in a different style, as if they represented entirely different values. We aimed to maintain aesthetic continuity based on the new visualization so that consumers, seeing this wine on the shelf, would immediately recognize the brand and, moreover, perceive its quality. We proposed minimalist two-part labels, thus unifying the branding of the bottles at a fundamental level.
The distinguishing feature among the types of wines became the color and detail. The most expensive, collectible editions were distinguished by gold accents and embossing, which complemented the dark color, giving a sense of a prestigious product. Rosé wines received the lightest labels, complementing their light character. To make the bottle stand out among many others on the shelves, we added an embellishment in the form of a flag on the neck, which corresponds with the labels. This original solution required creating a custom cutter from scratch and selecting an individual gluing technology for it. Ultimately, the label design proved that “less” means “more”—less visual noise allows more space for the brand to be heard.
BRANDING
Visual turmoil tamed. Branding framed.
Too many options can lead to communication discrepancies. The lack of rules causes us to lose sight of the brand’s DNA, which gets blurred among conflicting messages. We decided to unify Isolette’s branding and frame it, while allowing for modularity. We created a palette of 12 colors that can appear in various combinations, enabling the creation of many harmonious options. The logo, aside from some cosmetic modifications, remained the same. As a complement to it (as well as a separate decorative element), we proposed a sigil based on three forms: the letter “I” from the Isolette logo, the shape of a circle, referencing a grape, and the shape of a glass. The characteristic patterns, in turn, were created by multiplying the contours of the glass and bottle. These additional embellishments completed our vision and found broad application in the brand’s visual communication.