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Branding
As we had previously worked on the ATELIER BRZOZOWSKI brand, we had an advantage in understanding the aesthetic requirements for the new brand. The key to this was the distinction developed during the first workshop between the brand of salons and the brand of cosmetics, in which the "Atelier" element was subtracted.
Again, we based the logotype on the Tan-Pearl font base, but this time we subjected it to slight letter’s light modifications. It makes the entire logo more distinct and adapted to printing and packaging projects.
Challange
How to promote a brand nowadays in the segment of premium cosmetics that are neither bio nor slow, but at the same time whose quality we are convinced of?
We tried to answer this main question during strategic workshops. The result is a communication strategy based on 3 pillars.
The first is the unique Hair Experience philosophy. A caring experience of luxury that nourishes and appeals to all the senses. Brzozowski cosmetics are based on this experience - this an exclusive series with captivating perfume fragrances that elevate the ritual hair care to the level of sensual experience straight from the salon hairdresser.
The second is the visual layer of the brand and its products. We took care of beautiful branding, packaging and art direction of film and photo materials. Stylish set design and atmospheric lighting referring to the vintage atmosphere.
The third is, of course, the figure of the cosmetics creator whose name the products are signed with. In communication, we use an expert narrative whose face is a hairdresser with over 15 years of experience. He shares his knowledge, talks about improving a product that meets his requirements, advises clients and dispels myths.
E-commerce
An online shopping experience where no questions are asked.
We designed an immersive product browsing experience and brought in high-performing UX tactics—reducing clicks and ensuring speed to checkout. The key insight from our user research was that men shopping for cosmetic products typically don’t know what they’re looking for. So rather than assuming a user would go to the top navigation bar and select a concealer, we started with the problem they’re wanting to solve and designed a user flow focused on the value proposition. The custom product bundle flow asks users what’s bothering them, presents a multi-select state, and then recommends products specifically for their needs.
We designed an immersive product browsing experience and brought in high-performing UX tactics—reducing clicks and ensuring speed to checkout. We added a featured product directly in the global navigation and created a side cart menu so users wouldn’t lose their place when browsing. We also introduced a subscription feature to upsell recurring replenishment.We designed a user experience centered around the problems men face. The key insight from our user research was that men shopping for cosmetic products typically don’t know what they’re looking for. So rather than assuming a user would go to the top navigation bar and select a concealer, we started with the problem they’re wanting to solve and designed a user flow focused on the value proposition. The custom product bundle flow asks users what’s bothering them, presents a multi-select state, and then recommends products specifically for their needs.